Steps for Elevator Pitch

Step #1: Describe who you are

• Begin with a hook to get the listener interested in what you have to say
• What would you most want the listener to remember about you?

Step #2: Describe what you do

• How do you make an impact/difference and add value?
• What is unique about you?
• What do you do and/or have you done that is different and/or better than others?
• What are your specific skills?
• What makes you stand out?
• What are you most proud of (skills, accomplishments, etc.)?
• Why should the listener be interested in you and take notice of you?

Step #3: Describe your immediate goal(s)

• What are you hoping to get from the conversation?
• What is your action request?

Tips:

• Avoid jargon, business-speak, or trendy buzzwords
• Be genuine to who you are and what your passionate about
• Make sure your goal is concrete, defined and realistic
• It should be very clear to the listener who you are and specifically what you are asking of him or her
• Be memorable by using your own words and voice
• Use action verbs
• When discussing your results, use numbers if possible to quantify
• Think of your strengths; when are you at your best?
• Make it a conversation
• Practice your pitch so you remember the main points
• Don’t want your commercial to sound memorized

Check out http://www.quintcareers.com/branding_self-marketing.html for additional resources

Have questions? Looking for feedback on your pitch before the competition? Contact the MCB Professional Experience Coordinator, Melissa Hoffman at (970) 351-4589 to schedule an appointment.