Marketing Concentration
About Our Program
Our forward-thinking marketing department offers unparalleled expertise in digital marketing and consumer psychology, led by a vibrant and diverse faculty from top-rated programs across the nation. We prioritize experiential learning, encouraging students to attend premier conferences in iconic cities such as New York, New Orleans, and San Diego, broadening their horizons and professional networks.
Learn the ins-and-outs of marketing online, dive deep into the Google Suite and Analytics.
Learn MoreCollaborate with like-minded students on real marketing projects.
Learn MoreGo Beyond the Classroom
Attend industry conferences to broaden your horizons and engage with marketing professionals in innovative and exciting ways. These events provide unique opportunities to network, exchange ideas, and learn about the latest trends and strategies in the marketing field.
Careers in Marketing
There are many potential job titles for marketing graduates. Below are a few example careers. The titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience, geographical location, and required advanced degrees or certifications may affect pay scales.
Career
*Growth
(2020 -2030)
*Median Annual Salary
Marketing Manager
5-8%
$157,620
Communications Specialist
9%+
$74,680
Public Relations Specialist
5-8%
$66,750
Market Research Analyst
9%+
$74,680
Copywriter
2-4%
$73,690
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA) and Bureau of Labor Statistics 2022 wage data
"Not many Marketing students can say they have experience working with real clients on real projects before they graduate. Getting to be hands-on has helped me feel prepared to conquer my career. I've been to conferences across the country, been on business tours, participated in the marketing club where I worked with real clients on real projects, and more!”
–Sydney Aeschlimann, Class of 2021
Faculty Spotlight
Vish Iyer, Professor
Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.
candidates for the award must have at least 20 years of advising experience, be actively involved in AMA
activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter.
Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.
He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.
Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.
The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.
