Prepare for a career in marketing in an innovative, hands-on business program at the only business college to earn the coveted Malcolm Baldrige National Quality Award from the Office of the President of the United States.
In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; develop distribution and sales strategies; and develop integrated marketing communications and omni-channel distribution strategies.
- Incoming Freshman Admissions Requirements
- Current UNC Student Admissions Requirements
- Transfer Student Admissions Requirements
- International Student Admissions Requirements
8:00 am - 5:00 pm
Monday through Friday
"MCB Professors come from diverse backgrounds and have significant experiences to provide students with real-world applications of marketing. MCB marketing students also have the opportunity to work with clients and businesses to develop marketing strategies and help promote growing businesses. Along with providing me with invaluable marketing education, MCB's marketing program has given me the skills and opportunity to acquire a job while still enrolled at UNC."
- Grant Bukowski, Class of 2015
Vish Iyer, Professor
Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.
Candidates for the award must have at least 20 years of advising experience, be actively involved in AMA activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter.
Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.
He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.
Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.
The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.