Jump to main content

Marketing Innovators

Prepare for a career in marketing in an innovative, hands-on business program at the only business college to earn the coveted Malcolm Baldrige National Quality Award from the Office of the President of the United States.

In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; develop distribution and sales strategies; and develop integrated marketing communications and omni-channel distribution strategies.

White paper generic thumbnail

Get a career guide

Marketing attracts creative and driven individuals who want to understand
customer needs and wants in order to generate interest in a company’s products or services. Download our Marketing career guide

Your Future in Marketing

Marketing is about engaging distinct consumer audiences to sell products and services and build customer loyalty. An effective marketer must be both creative and analytical, and ready to adapt to new techniques and technologies in a continually evolving field. These are the kinds of valuable professional skills you’ll develop in our Marketing program, working alongside award-winning professors who bring real-world marketing experience to the classroom.

Consider UNC’s B.S. in Marketing if you:

  • Are creative and enjoy finding new ways to communicate with people
  • Have an interest in working with different forms of media
  • Excel in small classes with close faculty mentorship

You’ll learn:

  • How to identify target markets, develop marketing strategies and maintain a competitive advantage
  • How to understand and manage brand equity and build customer relationships
  • How to develop distribution and sales strategies

Sample courses:

  • Global Marketing Strategies
  • Business to Business Marketing
  • Consumer Behavior
  • Social Media Marketing
  • Selling and Sales Management
  • Marketing Analysis and Research

Job Titles of our Marketing Alumni

Sample of companies our Marketing alumni have joined since 2011 

2 Valley Boulders
2U
5280 Accelerator
85SIXTY
ACC
Adobe
Adswerve, Inc.
Advances Physical Therapy and Fitness
Aerotek
Aetna, a CVS Health Company
AGC Solutions
Airswift
Align Technology
ALJ United Finance
ALM Media, LLC
Amazon
American Income Life Insurance Company
Angi
Antero Resources
Aon
Apex Systems
Applied Materials
AppZen
Arizona State University
Arrow Electronics
Athena Project
ATN International
Aurora Fire Rescue
Autodesk
AUTOPAY
Axia Energy LLC
B. Riley Financial
Baker Hughs, a GE Company
Ball Corporation
Bank of America
Banner Health Physicians Billing Office
Bayard Advertising
Beazer Homes
Best Buy
BlackLine
Blk Vault Creative, PFC
Blue Raven Solar
Blueprint Media, LLC.
Boulder Valley CPA's
Boys and Girls Clubs of America
Brasco ///
Breakthru Beverage Group
Brightstep
Broadcom Inc.
Building Restoration Specialties
BVA
Callaway Golf
Campos EPC, Red House Photography
Canaan Company LLC
Candor Marketing
Cardinal Group Management
Carousel Motor Group
CBRE
Centro
CenturyLink
CF Altitude (dba Alta Convenience)
Charles D. Jones Co
Charles Schwab
Cherry Creek School District
Chief Detective
Choozle
Cigna
Cintas
Coldwell Banker Residential Brokerage
Cole & Associates
Colorado BioScience Association
Colorado Department of Labor and Employment
Colorado Department of Public Health and Environment
Colorado Eagles Professional Hockey, LLC
Colorado PERA
Colorado Rockies
Colorado Skin and Vein
Colorado Urban Living - RE/MAX Alliance
Comcast Technology Solutions
CommScope
Connect for Health Colorado
Continental Carbonic Products, Inc.
Coors Distributing Company
Copando
Corin Group
Coyote Logistics
Creative Circle
Creighton University
CrossCountry Mortgage, Inc.
Crowe
D.P. Dough Minneapolis
DaGama Web Studios
DataJoe
DataMAPt, Inc.
DCW
Denver Broncos Football Club
Denver District Attorney's Office
Denver Metro Association of Realtors
Denver Seminary
DesignScapes Colorado
Device42
Domino's Pizza
DOWL
DPC Companies
Eagle Rock Distributing Company
Eaton Area Park and Recreation District
Eaton Fire Protection District
Effectv
Eide Bailly LLP
Elevate Advertising
Elevated Seltzer
Else Marketing
Empire Athletics
Empower Retirement
Enterprise Holdings
Epsilon
Erie Construction
EstesGroup

ESTUS
EXPRESS
Farmers Insurance
FCT Assembly
Fidelity National Title
Fighting Brothers Lawn & Landscape
Firestone Country Club
FirstBank
FIS
Fivetran
Flexential
Foresight Mental Health
Four Winds Interactive
Freelance
Front Range Mercantile
Frontier Airlines
Gateway Mortgages
GK Properties Real Estate and Management
Google
Gotta Have Face
Graebel Companies, Inc.
Great Dental Websites
Greeley Country Club
Greeley-Weld Habitat for Humanity
Group Publishing
Gusto
Gusto!
H&H Investments, Corp
Habitat for Humanity of Metro Denver
Hannover Re
Heidi Cooper & Associates
Herbert Instrumentation Services
Hertz
High County Beverage
Hill's Pet Nutrition
HomeAdvisor
Hometown Title
Huston Graphics & Printing
Infinity Enterprises, LLC
influence.co
Informa Tech
Insight Global
Intel Corporation
IntelePeer
Intelligent Demand
Intermountain Marketing Group
iPoint
Jacobs Entertainment, Inc.
JBS
JBS USA
JumpCloud
Kerry
KKTV 11 News
Kohl's
Kuni Lexus of Greenwood Village
KW CPA's LLC
Larimer County
Lazy Dog Bar and Grill
Lifescape Colorado
Lighthouse Financial Coaching
Liquid by Design
LogRhythm
Lotus Concepts Management
Lumen Technologies
Lumenati
Madwire
Marcus & Millichap Capital Corporation
Margot Elena Companies and Collections
Marijiana Business Daily
McGuire Law Colorado
Mears Group, Inc.
Megan Koterba - State Farm Insurance Agent
MG AEC Technology Partners
Mile High United Way
Milender White
Moody Insurance Agency
Morningside University
Mosaic.tech
National Cattlemen's Beef Association
National Storage Affiliates
National Valuation Consultants, Inc.
Nationwide
NBCUniversal Media, LLC
NBH Bank
New Day Foundation
NextHome, Inc.
Noodles and Company
Nordstrom
North Front Range Metropolitan Planning Organizatin (NFRMPO)
Northrop Grumman
Northwestern Mutual
O.C. Tanner
Otis School District R-3
Outdoor Sportsman Group
Paragon 28
PartnerHero
Patrick B. Roche Memorial Baseball Training Facility
Pax8
Peak Performance Holdings
Peak Professional Painting
Penske Truck Leasing
Pentegra Retirement Services
People Data Labs
Petromin Nissan
Pilot Flying J
Pius X High School
Plante Moran
Power to Build Real Estate
Precisely Trust in Data
Pulte Mortgage
Ram-Co Services
Ranson & Ranson Family Dental
RCI-Regional Care, Inc.
RE/MAX
Reach Research and Marketing
Reality ONE Group
Realogics Sotheby's International Realty
Red Door Interactive
Republic National Distributing Company

Resource Center for Pregnancy and Personal Health
Respondology
rezStream
Ricoh USA, Inc.
RingCentral
Riveron
RLR LLP
Roche Constructors, Inc.
Rytec Corporation
Safe Harbor Financial
Safeway
Sakura Square LLC
Salesforce
Samsung Electronics
Sashco
Saudia Dairy and Foodstuff Company (SADAFCO)
School of Theatre Arts and Dance at UNCO
SCL Health
Seasons 52 Restaurant
SecurityScorecard
Self Employed
Service Uniform
ServiceSource
Sesame Street English
Shane Co.
SkyWest Airlines
Slate Communications
SocialSEO Inc
Society for Mining, Metallurgy, and Exploration Inc. (SME)
Source Office and Technology
Southwest Model and Talent Agency
Splunk
Sports Thread Inc.
STANCIL CPAs
Staples Business Advantage
State Farm
State Farm Insurance
State of Colorado
Street Savvy LLC
Stryker
Sun Valley Kitchen
Supreme Orthopedic Systems
Syndergy Wealth Solutions
T. Rowe Price
Tallgrass Energy
Target
Team Championships International
TEAm, Inc.
Techtronic Industries
TEKsystems
Terracare Associates
Terumo BCT
The Apartment Association of Southern Colorado
The Avery Center for Research and Services
The Group, Inc. Real Estate
The Home Depot
The Lodge at Kukui'ala
The Navigators
The Vape Vault
The World of Chinese
Thyssenkrupp Elevator
Timeless Expressions
Tipalti
Town&Country Green Home
TPC Colorado
Transamerica
Trelora Real Estate
Trill Clinton
True Safety Services
TruLog
UCHealth
UDR- Opening Doors to your Future
Union Colony Civic Center
Union Colony Insurance
United Power, Inc.
University of Colorado Colorado Springs
University of Northern Colorado
University of Utah Athletics
V3Gate
Vail Resorts
Vanguard
Vectrus
Vertafore
Virgin Experience Gifts
Vitalent
Voya Financial
Wag N' Wash Natural Pet Food and Grooming
Walgreens
Wasserman
Waste Management
Waterpik Inc
Weber-Stephen Products LLC
Wells Fargo
William Maestas Productions LLC
Wing Shack Enterprises
Wisper Internet
Wonderland Homes
XTO Energy
Year Up Dallas/Fort Worth
Yelp
Your 1st Mortgage
YouTube
Zayo Group
Zero Dropouts
Zillow 
Zova Marketing
Zovio
Zuum Transportation

 

"Not many Marketing students can say they have experience working with real clients on real projects before they graduate. Getting to be hands-on has helped me feel prepared to conquer my career. I've been to conferences across the country, been on business tours, participated in the marketing club where I worked with real clients on real projects, and more!”

–Sydney Aeschlimann, Class of 2021

Candidates for the award must have at least 20 years of advising experience, be actively involved in AMA activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter. 

Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.

He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.

Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.

The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.

L

Faculty Spotlight

Vish Iyer, Professor

Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.

Monfort College of Business logo with Celebrating 50 Years in a curved banner

CONTACT MCB:
800 17th St
Campus Box 128
Greeley, CO 80639 

GIVE US A CALL:
970-351-2764

FOLLOW US:

Facebook logo

Twitter logo

LinkedIn logo

YouTube logo

Flickr logo

Instagram logo