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Marketing Concentration

About Our Program

Our forward-thinking marketing department offers unparalleled expertise in digital marketing and consumer psychology, led by a vibrant and diverse faculty from top-rated programs across the nation. We prioritize experiential learning, encouraging students to attend premier conferences in iconic cities such as New York, New Orleans, and San Diego, broadening their horizons and professional networks.

Explore the Digital Marketing Minor

Learn the ins-and-outs of marketing online, dive deep into the Google Suite and Analytics.

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Get Involved with Marketing Club

Collaborate with like-minded students on real marketing projects.

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Earn Your MBA in Marketing

Expand your marketing knowledge with our 100% online MBA. 

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Go Beyond the Classroom

Attend industry conferences to broaden your horizons and engage with marketing professionals in innovative and exciting ways. These events provide unique opportunities to network, exchange ideas, and learn about the latest trends and strategies in the marketing field.

Marketing students attend AMA conference

Careers in Marketing

There are many potential job titles for marketing graduates. Below are a few example careers. The titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience, geographical location, and required advanced degrees or certifications may affect pay scales.

(2020 -2030)
*Median Annual Salary

Marketing Manager



Communications Specialist



Public Relations Specialist



Market Research Analyst






* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA) and Bureau of Labor Statistics 2022 wage data

  • Degree Overview

    To graduate with a Bachelor of Science degree in Business Administration with a concentration in Marketing, students will need to take a total of 24 credit hours on top of the usual Business Core requirements.

  • Curriculum

    Required Courses Include: 

    • Consumer Behavior
    • Marketing Analysis & Research
    • Global Marketing Strategies
    • Marketing Strategies

    Select 4 electives to complete: 

    • International Business & Culture
    • Selling & Sales Management
    • Advertising & Promotion
    • Retailing
    • Digital Marketing
    • Web and Digital Ad Analytics
    • Advertising Campaigns
    • Business-to-Business Marketing
    • Supply Chain Management
    • Social Media Marketing
    • Seminar in Digital Marketing
    • Special Topics in Marketing
    • Small Business Counseling


"Not many Marketing students can say they have experience working with real clients on real projects before they graduate. Getting to be hands-on has helped me feel prepared to conquer my career. I've been to conferences across the country, been on business tours, participated in the marketing club where I worked with real clients on real projects, and more!”

–Sydney Aeschlimann, Class of 2021

Faculty Spotlight

Vish Iyer, Professor

Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.

candidates for the award must have at least 20 years of advising experience, be actively involved in AMA

activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter. 

Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.

He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.

Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.

The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.

Monfort College of Business logo with Celebrating 50 Years in a curved banner

800 17th St
Campus Box 128
Greeley, CO 80639 



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