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Digital Marketing Minor

Digital marketing encompasses all marketing efforts that use an electronic device or the internet (HubSpot).

DM involves the following strategic areas:

  • Marketing Research/Analytics/SEO,
  • Sales, CRM/Databases,
  • Integrated Marketing Communication/Advertising-Promotion/Digital Advertising/Social Media,
  • Retailing/e-Commerce/Omni-Channel Marketing/Mobile Marketing.

Stronger preparation for students. 

  • Employer demand for digital marketing knowledge and skills continue to increase along with student interest in the subject matter for jobs and careers.
  • According to a 2019 Forrester report, “digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate.”
  • According to a 2019 study by McKinley Marketing Partners, “digital marketing continues to be the most sought-after skill set, with 61 percent of hiring managers reporting that they would hire for these skills in 2019.”
  • In a Quick Guide to Digital Marketing Careers, “digital marketing careers have a high work-life balance and a bright future: LinkedIn reported a shortage of 230,000 people with marketing skills in the 20 largest metro areas.”
  • Note: the need for digital marketing knowledge and skills reaches across to many disciplines and jobs in business, journalism, and communication. While a marketing student may want a digital marketing minor to better sell themselves for a digital marketing career, other non-marketing business or non-business students may want a digital marketing certificate to complement their careers in entrepreneur/management, tech/CIS, graphic design, or journalism.

If you want to add a Business Administration Minor, you must have a cumulative GPA of 2.5 on at least 15 credit hours and obtain written approval from the Monfort College of Business Advising Center. 

To add a minor, contact the Monfort College of Business Advising Center at MCB.Advising@unco.edu or stop by Kepner 1095 or call (970) 351-1233.

Digital Marketing

Kenneth W. Monfort College of Business

The Digital Marketing minor is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience design, basic web development, social media management, digital advertising, search engine marketing, and content creation.

A student who wishes to add or change to a Digital Marketing Minor must have a cumulative GPA of at least 2.5 on at least 15 credit hours and obtain written approval from the Monfort College of Business Marketing Department.  Students who have completed 15 or more credit hours and have a cumulative GPA between 2.25 and 2.49+ may apply for admission to the Digital Marketing minor with the Monfort College of Business Marketing Department, Kepner 1055.


Minor Requirements — 21 Credits

Complete 21 Credit Hours from the courses listed below.

Digital Marketing Minor Core

BACS 200 Web Design and Development for Small Business


BAMK 360 Marketing


BAMK 371 Digital Marketing


Digital Marketing Minor Electives

Select any 4 courses.

ART 469 Interactive Design


ART 473 Brand Identity Design


BACS 383 Designing User Experiences


BAMK 365 Advertising and Promotion


BAMK 444 Web and Digital Ad Analytics


BAMK 478 Social Media Marketing


JMS 415 Social Media Campaigns


BAMK 494 Seminar in Digital Marketing


Student may take either ART 469 or ART 473, not both. 

Student may take either BAMK 478 or JMS 415, not both.

BAMK 494 is repeatable under different subtitles for a maximum of 9 credit hours.

Students may transfer a maximum of 6 semester credits toward the minor from other institutions.

To graduate with a Digital Marketing Minor,  a student must maintain a cumulative grade point average of 2.0 or higher in the courses that count towards the minor and earn at least a "C-" grade in each of the individual courses.

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