Nari Yoon

Contact Information

Education

Kelley School of Business, Indiana University 
Ph.D. in Business (Concentration in Marketing, Minor in Psychology)

Seoul National University, Seoul, Republic of Korea 
M.S. in Business Administration (Concentration in Marketing)

Hankuk University of Foreign Studies, Seoul, Republic of Korea 
B.B.A. in Business Administration

Professional/Academic Experience

Assistant Professor of Marketing, University of Northern Colorado    2022 - Present

Instructor, Indiana University     2019-2022

Teaching Assistant/Guest Lecturer, Indiana University     2014-2021

Research/Areas of Interest

Consumer-Brand Relationship, Social Media, Consumers’ Technology Use, Social Influence, Emotion
Methodology: Virtual Reality Simulations, Eye Tracking, Biometric Measures

Publications/Creative Works

This is the content region for publications and creative works.

Honors and Awards

Data Funding Grant, Kelley School of Business, Indiana University ($5,600), 2021
     - Target Project Applied: “When Our Companies Have Eyes for Other Consumers: New Customer 
        Promotions Enhance Switching Intentions Among Existing Customers”

Doctoral Fellow (Presenter), 50th Haring Symposium, Indiana University, Bloomington, IN, 2020

Winner, Shark Tank Idea Competition, Doctoral Symposium, Association for Consumer Research 
Conference, Atlanta, GA, 2019

Winner, Marketing Science Institute (MSI) 2018-2020 Research Priorities Research Grant Competition 
($10,000), 2019
     - Target Project Applied: “Capturing and Keeping the Customer Experience: The Effect of Photo Cues 
       on Remembered Enjoyment and Future Intentions”

Doctoral Fellow (Discussant), 28th Annual Robert Mittelstaedt Doctoral Symposium, University of 
Nebraska, Lincoln, NE, 2019

Winner, Idea Contest, Consumer Behavior CLIK Conference, University of Louisville, Louisville, KY, 
2018

Doctoral Fellowship, Kelley School of Business, Indiana University, 2016 – 2022

Research Funds ($3,000), Kelley School of Business, Indiana University, 2016

Dean’s Fellowship ($2,000), Kelley School of Business, Indiana University, 2016

Teaching Assistant Scholarship, Seoul National University, 2014
 
Model UN Conference Award, United Nations Association of the Republic of Korea, 2011

Academic Excellence Scholarship, Hankuk University of Foreign Studies, 2009 – 2010

English Excellence Scholarship, Hankuk University of Foreign Studies, 2009

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