Digital Marketing Certificate Program
The 12-hour Digital Marketing certificate is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience design, basic web development, social media management, digital advertising, search engine marketing, and content creation.”
Note: The digital marketing certificate will be of greatest interest and targeted to current and future non-business/marketing emphasis students and non-business students who want to use their university wide free electives and business electives to complement their current emphasis/major.
For example, a CIS student would be better prepared for developing websites or apps with a deeper understanding of the digital marketing use of these tools. Or, a management emphasis student seeking a career in Human Resources would be better prepared for the HR task of recruiting and use of digital marketing tools. Or, a Graphic Design major may seek to complement their career with a better understanding of how digital marketing strategies can complement their job/career. Or, a Journalism major would have a broader understanding of digital tools and platforms to support their job/career.
Certificate Requirements — 12 credits
Digital Marketing Certificate Required Courses — 6 credits
BAMK 360 | Marketing |
3 |
BAMK 371 | Digital Marketing |
3 |
Digital Marketing Certificate Electives— 6 credits
Select any two courses - 6 credits.
ART 469 | Interactive Design |
3 |
or | ||
ART 473 | Brand Identity Design |
3 |
BACS 200 | Web Design and Development for Small Business |
3 |
BACS 383 | Designing User Experiences |
3 |
BAMK 365 | Advertising and Promotion |
3 |
BAMK 444 | Web and Digital Ad Analytics |
3 |
BAMK 478 | Social Media Marketing |
3 |
or | ||
JMS 415 | Social Media Campaigns |
3 |
BAMK 494 | Seminar in Digital Marketing |
3 |
Students may transfer a maximum of 3 semester credits toward the minor from other institutions.
Students must receive a "C-" or better in each course.
For information on how to register for the certificate, contact the Monfort College of Business Advising Center. Kepner Hall 1095 or 970-351-1233.