Digital Marketing Certificate Program
The 12-hour Digital Marketing certificate is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience design, basic web development, social media management, digital advertising, search engine marketing, and content creation.”
Note: The digital marketing certificate will be of greatest interest and targeted to current and future non-business/marketing emphasis students and non-business students who want to use their university wide free electives and business electives to complement their current emphasis/major.
For example, a CIS student would be better prepared for developing websites or apps with a deeper understanding of the digital marketing use of these tools. Or, a management emphasis student seeking a career in Human Resources would be better prepared for the HR task of recruiting and use of digital marketing tools. Or, a Graphic Design major may seek to complement their career with a better understanding of how digital marketing strategies can complement their job/career. Or, a Journalism major would have a broader understanding of digital tools and platforms to support their job/career.
Certificate Requirements — 12 credits
Digital Marketing Certificate Required Courses — 6 credits
| BAMK 360 | Marketing |
3 |
| BAMK 371 | Digital Marketing |
3 |
Digital Marketing Certificate Electives— 6 credits
Select any two courses - 6 credits.
| ART 469 | Interactive Design |
3 |
| or | ||
| ART 473 | Brand Identity Design |
3 |
| BACS 200 | Web Design and Development for Small Business |
3 |
| BACS 383 | Designing User Experiences |
3 |
| BAMK 365 | Advertising and Promotion |
3 |
| BAMK 444 | Web and Digital Ad Analytics |
3 |
| BAMK 478 | Social Media Marketing |
3 |
| or | ||
| JMS 415 | Social Media Campaigns |
3 |
| BAMK 494 | Seminar in Digital Marketing |
3 |
Students may transfer a maximum of 3 semester credits toward the minor from other institutions.
Students must receive a "C-" or better in each course.
For information on how to register for the certificate, contact the Monfort College of Business Advising Center. Kepner Hall 1095 or 970-351-1233.
Your Future in Digital Marketing
Digital Marketing is a fast-growing field, according to the Bureau of Labor Statistics, the field is expected to grow by 16% by 2032. There are many potential job titles for digital marketing certificate graduates. Below are a few example careers. The titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience, geographical location, and required advanced degrees or certifications may affect pay scales.
Career
*Growth
*Median Annual Salary
Social Media Specialist
11%+
$68,230
Search Engine Optimization Strategist
11%+
$68,230
Online Services Manager
4-7%
$75,990
$83,240
Account Supervisor
8-10%
$140,040
* Data obtained from the Occupational Information Network (O*NET) under sponsorship
of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA)
and Bureau of Labor Statistics 2022 wage data.
