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Digital Marketing Certificate Program

The 12-hour Digital Marketing certificate is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience design, basic web development, social media management, digital advertising, search engine marketing, and content creation.”

Note: The digital marketing certificate will be of greatest interest and targeted to current and future non-business/marketing emphasis students and non-business students who want to use their university wide free electives and business electives to complement their current emphasis/major

For example, a CIS student would be better prepared for developing websites or apps with a deeper understanding of the digital marketing use of these tools.  Or, a management emphasis student seeking a career in Human Resources would be better prepared for the HR task of recruiting and use of digital marketing tools.  Or, a Graphic Design major may seek to complement their career with a better understanding of how digital marketing strategies can complement their job/career.  Or, a Journalism major would have a broader understanding of digital tools and platforms to support their job/career.

Certificate Requirements — 12 credits

Digital Marketing Certificate Required Courses — 6 credits

BAMK 360 Marketing

3

BAMK 371 Digital Marketing

3

Digital Marketing Certificate Electives— 6 credits

Select any two courses - 6 credits.

ART 469 Interactive Design

3

  or
ART 473 Brand Identity Design

3

BACS 200 Web Design and Development for Small Business

3

BACS 383 Designing User Experiences

3

BAMK 365 Advertising and Promotion

3

BAMK 478 Social Media Marketing

3

  or
JMS 415 Social Media Campaigns

3

BAMK 494 Seminar in Digital Marketing

3

Student may take either ART 469 or ART 473, not both. 

Student may take either BAMK 478 or JMS 415, not both.

BAMK 494 may be repeatable under different subtitles up to 6 credit hours.

Students may transfer a maximum of 3 semester credits toward the minor from other institutions.

Students must receive a "C-" or better in each course.

For information on how to register for the certificate, contact the Monfort College of Business Advising Center.  Kepner Hall 1095 or 970-351-1233.

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