Jump to main content

Denny McCorkle

Denny McCorkle

Department Chair and Professor

Marketing
Monfort College of Business

Contact Information

Phone
(970) 351-1140
Office
Kepner Hall 2090D
Office Hours
T/Th 10:00am - Noon, 2:00pm - 3:00pm
Mailing Address
University of Northern Colorado
Marketing
Campus Box 128
Greeley, CO 80639

Education

  • DBA, University of Memphis. Area of Study: Marketing
  • MBA, Louisiana Tech University,. Area of Study: Marketing
  • BBA, Southern Arkansas University. Area of Study: Accounting

Professional/Academic Experience

  • Professor, University of Northern Colorado. (2005 - Present).

Licensures and Certifications

  • HootSuite Certified Professional, HootSuite University. (February 2013).

Professional Memberships

  • Marketing Educator's Association. (2005 - 2015).
  • Direct Marketing Educational Foundation Professor's Academy. (2004 - 2015).

Research/Areas of Interest

Grants

  • McCorkle, D. E. (Principal), "Summer Classroom Improvement Grant," Sponsored by MCB, University of Northern Colorado, $3,000.00. (2014).
  • McCorkle, D. E., "Provost Travel Award," University of Northern Colorado, $1,998.00. (2013).
  • McCorkle, D. E. (Principal), "Summer Classroom Improvement Grant," Sponsored by MCB, University of Northern Colorado, $2,000.00. (2013).
  • McCorkle, D. E., "Provost Travel Award," University of Northern Colorado, $1,819.00. (2012).

Publications/Creative Works

Journal Article

  • Auruškevičienė, V., McCorkle, D. E., McCorkle, Y., Mockevičienė, G. (in press). THE IMPACT OF COUNTRY OF ORIGIN DIMENSIONS ON PRODUCT EVALUATION: CASE OF AUTO PARTS IN CENTRAL AND NORTHWEST RUSSIA. JOURNAL OF INTERNATIONAL BUSINESS MANAGEMENT & RESEARCH (JIBMR), 7(18).
  • Škudienė, V., McCorkle, D. E., Reardon, J., Čertokas, Š. (2015). The Effect Of E-Shops’ Service Quality on Lithuanian Consumers’ Purchase Intentions. International Journal of Business, Marketing and Decision Sciences, 8(1), 43-59. http://www.iabpad.com/journals/international-journal-of-business-marketing-and-decision-sciences/
  • Škudienė, V., McCorkle, D. E., Reardon, J., Vaitiekunaite, D. (2014). Customer Perceived Value Influence on Manufacturer and Private Label Brand Repurchase Intentions. Journal of International Business Management & Research, 5(15).
  • McCorkle, D. E., Miller, C., Reardon, J. (2014). Modeling Global Consumer Retail Channel Choice: Bricks or Clicks. International Journal of Accounting Information Science and Leadership, 7(20).
  • Gao, F., McCorkle, Y., McCorkle, D. E. (2014). Soho Cayman Ltd: A Paradigm Of Inbound FDI Regarding Tax Compliance In China. Journal of Global Intelligence and Policy, 7(13), 69-86.
  • McCorkle, D. E., McCorkle, Y., Payan, J. (2014). Using Blogs in the Marketing and Advertising Classroom: Exploratory Insights and Recommendations for Future Use. Journal of Advertising Education, 18(1, Spring), 24-35.
  • McCorkle, D. E., Jurkus, V., Auruskeviciene, V., Reardon, J. (2013). The Antecedent Effects of SMS Marketing on Consumer Intentions. International Journal of Business, Marketing and Decision Sciences, 6(1), 88-105.
  • McCorkle, D., McCorkle, Y., Payan, J. (in press). Using Blogs in the Marketing and Advertising Classroom: Exploratory Insights and Recommendations for Future Use. Journal of Advertising Education.
  • McCorkle, D. E., McCorkle, Y. L. (2012). Using LinkedIn in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking. Marketing Education Review, 22(2), 157-167.
  • McCorkle, D., Reardon, J., Dalenberg, D., Pryor, A., Wicks, J. (2012). Purchase or Pirate: A Model of Consumer Intellectual Property Theft. Journal Of Marketing Theory and Practice, 20(1), 73-86.

Honors and Awards

Scholarship/Research

  • Provost Award for Travel, Office of Sponsored Programs. (October 2015).
  • Provost Award for Travel, Office of Sponsored Programs. (October 2014).
  • Provost Award for Travel, Office of Sponsored Programs. (April 2014).

Teaching

  • Scholar Peak Award, Colorado American Marketing Association. (2015).
  • Scholar Peak Award, Colorado American Marketing Association. (2014).
  • MCB Summer Classroom Instruction Improvement Grant, MCB. (May 2014).
  • Teacher of the Year, MCB. (May 2013).
  • Scholar Peak Award, Colorado American Marketing Association. (2013).
  • MCB Summer Classroom Instruction Improvement Grant, MCB. (May 2013).
  • Scholar Peak Award, Colorado American Marketing Association. (2012).

Download Vita