Marketing and Multiexperience Lab
Monfort College of Business
Associate Professor of Marketing, University of Nortnern Colorado 2021 - Present
Assistant Professor of Marketing, University of Northern Colorado 2016 - 2021
Research Assistant, Arizona State University 2011 - 2016
Database and Quality Engineer, Lockheed Martin Corporation 2005 - 2011
Manshad, Muhanad and Daniel C. Brannon, "Gender-Based Conversational Interface Preferences in Live Chat Systems for Financial Services." Accepted at Journal of Financial Services Marketing (2022).
Brannon, Daniel C. and Muhanad Manshad (2022), "Personal Saving Orientation is Association with Higher LIkeihood of Paying with Cash versus Credit: The Role of Financial Power Signaling." Personality and Individual Differences, 190.
Brannon, Daniel C. and Muhanad Manshad, (2022), "The Effect of Ethics Case Length on Teaching Moral Reasoning in Business Negotiations." Journal of Education for Business.
Brannon, Daniel C., (2021), “The Effect of Maximizing on Saving Intentions.” Personality and Individual Differences (Special issue on Personality and Consumer Behavior), 183.
Miller, Chadwick J., Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), "Advertising, Incentives, and the Upsell: How Advertising Differentially Moderates Customer- vs. Retailer-Directed Incentives' Impact on Consumers' Preferences for Premium Products." Journal of the Academy of Marketing Science, 49, 1043-1064.
Miller, Chadwick J. and Daniel C. Brannon (2021), “Pursuing Premium: Comparing Pre-Owned versus New Vehicle Markets.” Journal of Product & Brand Management, 31 (1), 1-15.
Miller, Chadwick J., Adriana Samper, Naomi Mandel, Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), “Activity Apprehension in Experiential Purchases.” Journal of Services Marketing, 35 (4), 516-534.
Radon, Anita, Daniel C. Brannon, and James Reardon (2021), “Ketchup with your Fries? Utilizing Complementary Product Displays to Transfer Attention to a Focal Product.” Journal of Retailing and Consumer Services, 58.
Manshad, Muhanad and Daniel C. Brannon (2020), “Haptic Payment: Exploring Vibration Feedback as a Means of Inducing ‘Pain’ in Mobile Payment.” Journal of Business Research, 122, 88-96 (Special issue on Consumer-Computer Interaction).
Soltwisch, B. W., Brannon, D. C., & Iyer, V. (2020). The Ethics of Maximizing or Satisficing: How Decision-Making Style and Ethical Ideology Impact Moral Judgement. Business and Professional Ethics Journal, 39(1), 77-96.
Brannon, Daniel C., (2019), “Self-Verification Motives and Consumer Preference for Within- versus Across- Domain Compensation Strategies Following a Self-Threat.” Journal of Marketing Management, 35 (9-10), 940-964.
Brannon, Daniel C. and Muhanad Manshad (2019), “Bridging the Divide with a Chat Window: Why Consumers Prefer Using Live Chat Support on Foreign E-Commerce Sites.’ International Journal of Business and Emerging Markets, 11 (4), 335-347.
Brannon, Daniel C. and Chadwick J. Miller, (2019), “What’s My Age Again? The Influence of Subjective Age on Consumer Health-Related Attitudes.” Health Marketing Quarterly, 36 (3), 254-270.
Brannon, Daniel C. and Adriana Samper (2018), “Maybe I Just Got (Un)Lucky: One-on-One Conversations and the Malleability of Negative and Positive Consumer Judgments in the Face of a Contrasting Experience.” Journal of Consumer Research, 45 (4), 810-832.
Brannon, Daniel C. and Brandon Soltwisch (2017), “If It Has Lots of Bells and Whistles, It Must Be the Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products.” Marketing Letters, 28 (4), 651-662.
Mandel, Naomi and Daniel C. Brannon (2017), “Sugar, Perceived Healthfulness, and Satiety: When Does a Sugary Preload Lead People to Eat More?” Appetite, 114 (1), 338-349.
Brannon, Daniel C. and Naomi Mandel (2017), “Putting on a Show or Showing My True Power? The Influence of Self-Verification Motives on Status-Related Consumption,” Advances in Consumer Research, 45, 540-544.
Manshad, Muhanad and Daniel C. Brannon,” Exploring Gender-Based Conversational-Interface Preferences in Modern Live Chat Systems.” Submitted to Computers in Human Behavior (2021).
Brannon, Daniel C., “Self-Verification versus Self-Enhancement Motives: Drivers, Moderators, and Outcomes in a Consumer Context.” Targeted for Journal of Consumer Psychology (2020).
Manshad, Muhanad* and Daniel C. Brannon, “Haptic-Payment: Stimulating Pain of Payment through Vibration Feedback in Mobile Devices,” ACM Interactive Surfaces and Spaces, Daejeon, South Korea, November 2019.
Soltwisch, Brandon*, Daniel C. Brannon, and Vish Iyer, “The Ethics of Maximizing or Satisficing: How Decision-Making Style Impacts Moral Judgement,” Western Decision Sciences Institute, Kauai, HI, April 2018.
Brannon, Daniel C., “The Dark Side of Branded Service Encounters: Why Consumers are Less Likely to Dismiss Service Failures When Employees are Brand-Congruent (vs. Incongruent).,” Frontiers in Service Conference, New York, NY, June 2017.
Brannon, Daniel C.* and Brandon Soltwisch, “If It Has Lots of Bells and Whistles, It Must Be The Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products,” Association for Consumer Research Conference, San Diego, CA, October 2017.
Brannon, Daniel C. and Adriana Samper*, “Regaining Control by Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards under Conditions of Low Control,” Association for Consumer Research Conference, Berlin, Germany, October 2016.
Brannon, Daniel C. and Naomi Mandel*, “Putting on a Show or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate versus Enhanced Identities,” Society for Consumer Psychology Boutique Conference, Chicago, IL, July 2016.
Brannon, Daniel C.* and Adriana Samper, “Shifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Asymmetric Effects of Valence on Consumer Evaluations,” Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, competitive paper.
Brannon, Daniel C.* and Adriana Samper, “Regaining Control by Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards under Conditions of Low Control”, Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, working paper session (selected for 1st annual ACR Data Blitz talk).
Brannon, Daniel C.* and Adriana Samper, “Navigating Uncommon Ground: Consumer Responses to Word-of-Mouth that Reveals Discrepant Service Attitudes,” Frontiers in Service Conference, San Jose, CA, July 9-12, 2015.
Brannon, Daniel C.* and Naomi Mandel, “Putting on a Show or Showing My True Power? Social Distance Moderates Status Preferences among High and Low Power Consumers,” Society for Consumer Psychology Conference, Phoenix, AZ, 2015 (served as symposium chair).
Brannon, Daniel C.* and Adriana Samper, “Shifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Malleability of Negative Memories in the Face of Contrasting Opinions,” Society for Consumer Psychology Conference, Phoenix, AZ, 2015, working paper session.
Brannon, Daniel C.*, Chadwick Miller, and Adriana Samper, “What’s My Age Again? Subjective versus Physical Age Feedback Moderates Consumer Health Behavior,” Association for Consumer Research Conference, Baltimore, MD, 2014, working paper session.
Wang, Helen* and Daniel C. Brannon, “Improving Customer Live Chat Service Experiences Through Embodied Virtual Interactions,” Frontiers in Services Conference, Miami, FL, June 26-29, 2014.
Editorial Board, Human-Media Interaction, Frontiers in Psychology 2022
MCB Scholar of the Year, University of Northern Colorado 2020
MCB Professor of the Year, University of Northern Colorado 2019
Marketing Professor of the Year, University of Northern Colorado 2019
MCB Scholar of the Year, University of Northern Colorado 2018
Marketing Professor of the Year, University of Northern Colorado 2017
Ken Coney Memorial Teaching Excellence Award 2015
AMA/Sheth Consortium Nominated Student 2015
Alfred Schmidt Memorial Scholarship, Arizona State University 2013, 2014
Louis Grossman Award, Arizona State University 2012, 2015
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