Isaac Wanasika

Department Chair & Professor

Management
Monfort College of Business

Email

isaac.wanasika@unco.edu

Phone

(970) 351-1882

Office

Kepner 1090-C

Mailing Address

University of Northern Colorado
Management
Campus Box 128
Greeley, CO 80639

Ethics: Education and Organizational Best Practices, UNM: Anderson School of Management. (April 21, 2014 - Present).

Research in Progress

"Effects of Cultural Orientation on Perceptions of CSR" (Writing Results). This paper explores perceptions of Corporate Social Responsibility (CSR) among individuals from different cultural groups. Studies have shown that CSR is a universal ethical and moral imperative. Similarly, studies have demonstrated that CSR has sustainable economic benefits to individuals, corporations, and societies. While there is a clear business case for CSR, few studies have looked at how individuals perceive CSR at different levels. In order for corporate entities to effectively execute CSR initiatives, actors within and outside the organization need to understand why such initiatives are being deployed and how CSR aligns with their varied interests. Stakeholders are in better position to buy in, invest and take ownership of CSR policies if they understand and have positive perceptions about such policies. The study also examines whether cultural orientation affects the perception of CSR. While CSR is a global issue, different cultural characteristics are bound to have an effect on how CSR is perceived and enacted in organizations.
"Explicating the Sharing Economy through TCE Lens" (On-Going).

GRANTS

Funded Wanasika, I., "Provost Award for Travel," University of Northern Colorado, $0.00. (2014).

Journal Article

Wanasika, I. (2016). The Conundrum of Online Prescription Drug Promotion. International Journal of Health Policy and Management. www.ijhpm.com
Wanasika, I., Harraf, A. (2015). Management research in Sub-Saharan Africa: A review and future directions. Journal of Advanced Research in Management, 6(2), 26. http://www.asers.eu/journals/jarm.html
Harraf, A., Wanasika, I. (2015). Organizational Agility. Journal of Applied Business Research, 31(No. 2).
Wanasika, I., Howell, J., Adler, T. The effects of absorptive and Adaptive Capacity on Performance: A GLOBE Study Approach. International Journal of Global Management Studies. http://ijgmsp.org/
Wanasika, I., Limbu, Y. (2015). Effects of Anti-takeover Defenses on Value in the Pharmaceutical Industry. American Journal of Management, 15(1), 15. http://www.na-businesspress.com/ajmopen.html
Wanasika, I., Limbu, Y. (in press). Effects of Anti-takeover Defenses on Value in the Pharmaceutical Industry. American Journal of Business, 15(1), 15.
Limbu, Y., Mukherjee, A., Wanasika, I. (in press). A Review of Research on Direct-toConsumer Advertising of Prescription Drugs: Directions for Future Research. International Journal of Pharmaceutical and Healthcare Marketing.
Wanasika, I. Strategizing for BOP markets. American Journal of Management, 13(3), 11.

Book Review

Wanasika, I. (in press). What is Corporate Social Responsibility? Brent D. Beal, The University of Texas at Tyler. SAGE. https://us.sagepub.com/en-us/nam/corporatesocial-responsibility/book241166