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Marketing

Phone: (970) 351-2088
Office: Kepner 1090

In today's highly competitive global marketplace it's essential that organizations understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students:

  • Identify target markets and develop marketing strategies
  • Plan and market products and services that will satisfy consumer wants and needs
  • Develop and maintain sustainable competitive advantage
  • Understand and manage brand equity
  • Understand and build customer relationships
  • Develop distribution and sales strategies

You'll gain the knowledge and skills necessary for a career in product planning and development, sales promotion, advertising and other areas of marketing. The fact that our marketing students have placed first in national marketing competitions speaks volumes about the level of education you'll receive at the Monfort College of Business.

Learn from seasoned faculty with solid experience

Our award-winning faculty includes top professors, experienced executives and practicing business professionals, all with the same goal in mind: preparing students for a successful future in the business world. They are dedicated professors who thrive on interacting with students and helping you achieve your potential.
Through traditional classrooms lectures, discussions and experiential approaches, our courses facilitate a rich variety of conceptual knowledge, personal skills and competencies. You'll gain real world experience by working on projects for actual clients, which serve as resume builders.

The tools you need, the opportunities you want

For successive years, graduating seniors of the Monfort College of Business scored in the top 5-10 percent on the national Educational Testing Service Major Field Test in Business, which assesses students' core business knowledge.
The Monfort College of Business is the first and only business college ever to earn the coveted Malcolm Baldrige National Quality Award from the Office of the President of the United States. The college is accredited by AACSB International in both business and
accounting - the "gold standard" for accreditation.

At the Monfort College of Business, we do business quite differently

We have one of the most unique, student-focused business programs in the country. In fact, you'll share a classroom with an average of 32 students. You can get involved in a nationally recognized student club as soon as you want and you'll get to work on real-world projects most business schools save for graduate students.

UNC Course Catalog

Catalog
View the entry for Marketing in the UNC course catalog (current year)

Course Listings

Course Number Course Title

International Business
International Experience/Study Abroad
International Business and Culture
Introduction to Marketing
Marketing
Consumer Behavior
Selling and Sales Management
Advertising and Promotion
Retailing
Marketing Analysis and Research
E-Marketing
Small Business Counseling
Directed Studies
Advertising Campaigns
Global Marketing Strategies
Business-to-Business Marketing
Supply Chain Management
Social Media Marketing
Marketing Problems
Internship in Marketing
Special Topics in Marketing