Marketing Concentration
Prepare for a career in marketing in an innovative, hands-on business program at the only business college to earn the coveted Malcolm Baldrige National Quality Award from the Office of the President of the United States.
In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; develop distribution and sales strategies; and develop integrated marketing communications and omni-channel distribution strategies.
Your Future in Marketing
Marketing is about engaging distinct consumer audiences to sell products and services and build customer loyalty. An effective marketer must be both creative and analytical, and ready to adapt to new techniques and technologies in a continually evolving field. These are the kinds of valuable professional skills you’ll develop in our Marketing program, working alongside award-winning professors who bring real-world marketing experience to the classroom.
Consider UNC’s B.S. in Marketing if you:
- Are creative and enjoy finding new ways to communicate with people
- Have an interest in working with different forms of media
- Excel in small classes with close faculty mentorship
You’ll learn:
- How to identify target markets, develop marketing strategies and maintain a competitive advantage
- How to understand and manage brand equity and build customer relationships
- How to develop distribution and sales strategies
Sample courses:
- Global Marketing Strategies
- Business to Business Marketing
- Consumer Behavior
- Social Media Marketing
- Selling and Sales Management
- Marketing Analysis and Research
Job Titles for Maketing Graduates
- Marketing Assistant
- Brand Ambassador
- Marketing Manager
- Product Marketing Manager
- Public Relations Specialist
- Communications Manager
- Content Marketing Specialist
- SEO Specialist
- Market Research Analyst
- Social Media Coordinator
- Digital Media Manager
- Marketing Coordinator
- Copywriter
- Content Specialist
- Project Manager
- Client Relations Specialist
- Graphic Designer
- Creative Director
- Promotions Manager
- Campaign Manager
- Advertising Sales Agent
"Not many Marketing students can say they have experience working with real clients on real projects before they graduate. Getting to be hands-on has helped me feel prepared to conquer my career. I've been to conferences across the country, been on business tours, participated in the marketing club where I worked with real clients on real projects, and more!”
–Sydney Aeschlimann, Class of 2021
Candidates for the award must have at least 20 years of advising experience, be actively involved in AMA activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter.
Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.
He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.
Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.
The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.
Faculty Spotlight
Vish Iyer, Professor
Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.
