Steps for Elevator Pitch

Step #1: Describe who you are

  • Begin with a hook to get the listener interested in what you have to say
  • What would you most want the listener to remember about you?

Step #2: Describe what you do

  • How do you make an impact/difference and add value?
  • What is unique about you?
  • What do you do and/or have you done that is different and/or better than others?
  • What are your specific skills?
  • What makes you stand out?
  • What are you most proud of (skills, accomplishments, etc.)?
  • Why should the listener be interested in you and take notice of you?

Step #3: Describe your immediate goal(s)

  • What are you hoping to get from the conversation?
  • What is your action request?
  • Avoid jargon, business-speak, or trendy buzzwords
  • Be genuine to who you are and what your passionate about
  • Make sure your goal is concrete, defined and realistic
  • It should be very clear to the listener who you are and specifically what you are asking of him or her
  • Be memorable by using your own words and voice
  • Use action verbs
  • When discussing your results, use numbers if possible to quantify
  • Think of your strengths; when are you at your best?
  • Make it a conversation
  • Practice your pitch so you remember the main points
  • Don’t want your commercial to sound memorized

Check out for additional resources

Have questions? Looking for feedback on your pitch before the competition? Contact the MCB Professional Experience Coordinator, Cassandra Shearholdt at (970) 351-4589 to schedule an appointment.