Marketing Innovators

In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; and develop distribution and sales strategies.
UNC’s award-winning faculty includes top professors, experienced executives and practicing business professionals, all with the same goal in mind: preparing students for a successful future in the business world. They are dedicated professors who thrive on interacting with students and helping them succeed.

News and Announcements

Fall 2016 Newsletter

Follow along as we welcome MCB Dean Paul Bobrowski, congratulate students who won first place at Daniels Ethics Competition, and other updates.


Fall 2016 Newsletter Graphic

Master Course Syllabi

BAMK260: Introduction to Marketing
BAMK360: Marketing
BAMK361: Consumer Behavior
BAMK364: Selling and Sales Management
BAMK365: Advertising and Promotion
BAMK366: Retailing
BAMK368: Marketing Analysis and Research
BAMK371: Digital Marketing
BAMK407: Small Business Counseling
BAMK422: Directed Studies
BAMK461: Advertising Campaigns
BAMK464: Global Marketing Strategies
BAMK468: Business-to-Business Marketing
BAMK469: Supply Chain Management
BAMK478: Social Media Marketing
BAMK490: Marketing Problems
BAMK492: Internship in Marketing
BAMK495: Special Topics in Marketing

"MCB Professors come from diverse backgrounds and have significant experiences to provide students with real-world applications of marketing. MCB marketing students also have the opportunity to work with clients and businesses to develop marketing strategies and help promote growing businesses. Along with providing me with invaluable marketing education, MCB's marketing program has given me the skills and opportunity to acquire a job while still enrolled at UNC."

- Grant Bukowski, Class of 2015

Faculty Spotlight

Vish Iyer, Professor

Vish Iyer, professor of marketing in the Monfort College of Business, received the American Marketing Association's Collegiate Chapter Division Faculty Advisor Lifetime Achievement Award in 2013.

Candidates for the award must have at least 20 years of advising experience, be actively involved in AMA activities, participate in annual reports judging, showcase national leadership and foster a successful student chapter. 

Iyer joined the faculty at UNC in 1985 and has been the advisor for UNC's marketing club for 25 years. Under his guidance, the club has been named Best Chapter in the Western Region multiple times. This year the chapter received the award for Best Chapter Plan.

He's been voted by students as the marketing professor of the year in 2007, 2008, 2010 and 2012, received the 2008 Hormel Meritorious Teaching Award from the Marketing Management Association, and was the Alpha Kappa Psi—Xi Phi Chapter Professor of the Year in 2010.

Iyer received the award from the AMA Collegiate Chapter Council during a ceremony at the 35th Annual Intercollegiate Conference in New Orleans.

The American Marketing Association is one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe.

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Program Highlights