William L. Duff

Dr. William L. Duff Jr. Served as Dean of the College of Business Administration from 1983-1994. Dean Duff led the College to an exclusive focus on high-quality undergraduate degree programs and initiated the College's first capital campaign in 1984.

His fundraising success provided resources for the early introduction of computer technology into the College's curriculum and permanent endowments to support faculty instruction and research, as well as student scholarships.

During his tenure as dean, Kepner Hall was renovated into a state-of-the-art teaching facility, and the College established a number of innovative programs, including: the NAFTA Business Center, the Breakfast Plus Community Speakers Series, the Monfort Executive Professor Program, the Tointon Distinguished Professorship, the Dean's Advisory Counsel, a College Student Representative Council (MCB/SRC) and a Student Alumni Foundation Fund.

In 1992, Dr. Duff guided the College to accreditation by the American Assembly of Collegiate Schools of Business (AACSB) in Business Administration and Accounting. As a result, UNC became one of just six undergraduate-only programs in the U.S to hold both accreditations.

The University and the College are grateful to Dr. Duff for his leadership as dean and for the excellence in business the College achieved during his administration.