Marketing

Objectives
In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers.  To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets.  To do this, organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include:  product, promotion, pricing and distribution strategies.  A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies.  The emphasis also equips students for graduate study in marketing and business administration. 

There are a wide variety of career paths in organizations open to graduates in marketing.  Marketing is a significant functional area in virtually all modern organizations.  A sample of Marketing career areas  may include the following:  product management, retail management marketing research, distribution management, logistics management, industrial buying, direct marketing, international marketing, promotion management, professional selling, sales management and advertising management.  Graduates are prepared for marketing careers in public, private, governmental and nonprofit organizations.

Course NumberCourse Title

Introduction to Marketing
Marketing
Consumer Behavior
Promotional Strategy
Selling and Sales Management
Advertising and Promotion
Retailing
Marketing Analysis and Research
E-Marketing
Small Business Counseling
Directed Studies
Advertising Campaigns
Global Marketing Strategies
Business-to-Business Marketing
Supply Chain Management
Direct Marketing
Marketing Problems
Internship in Marketing
Special Topics: New Product Marketing
Special Topics in Marketing: Global Business and C
Special Topics in Marketing
Special Topics: European Marketing
Special Topics: International Culture
Special Topics: Marketing Ethics
Special Topics: Transportation