James Reardon James Reardon
Professor of Marketing
Email: james.reardon@unco.edu
Phone: (970) 351-1251
Office: 2090-C
Office Hours:
T-10:00-11:00am; 3:15-4:45pm
R-10:00-11:00am; 3:15-4:45pm
Research: Direct Marketing, Retailing, Education

Education:
  • Ph.D. Marketing 1995 University of North Texas

  • M.B.A. in General Business (1991), University of Montana
  • B.S. in Decision Information Systems (1990), University of Montana

    • Recent Publications:

  • The Effect of Culture on Consumer Intellectual Property Theft: An exploratory Analysis in Global Business and Technology Association's Tenth Annual International Conference (2008)

  • Domestic Consumption: Rational, Affective or Normative Choice? in Journal of Consumer Marketing (2007)

  • Creative Thinking Skills: An Exploratory Empirical Analysis in AMS World Marketing Conferenc (2007)

  • Perceptions and Reality: Creativity in the Marketing Classroom in Journal Of Marketing Education (2007)

  • Smoking Prevention Messages for Adolescents: How Intensity, Valence, and Recipient of Consequences Affect Attitude Toward the Ad and Intent to Smoke in Journal Of Marketing Theory & Practice (2007)

  • Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance in Journal Of Marketing Education (2007)

  • Advertising Strategies for Anti-Smoking Messages Across Cultures in International Journal of Market Research (2007)

  • The Marginal Effects of Consumer Characteristics on Internet Channel Choice in Journal Of Applied Business Research (2007)

  • The Effectiveness of Social vs. Personal Consequence Anti-Smoking Messages: An Exploratory Examination in Global Conference on Business and Finance (2006)

  • Antismoking Messages for the International Teen Segment: The Effectiveness of Message Valence and Intensity Across Different Cultures in Journal Of International Marketing (2006)

  • Does More and Better Information Enhance Student Performance on Marketing Projects in Journal of College Teaching and Learning (2006)

  • Consumer Domestic Purchase Behavior in Newly Transitioning Post War Economics in AMS World Marketing Conference, Munster Germany (2005)

  • An examination of brand and add attitudes formation in two emerging economics. in Ahmedabad: Indian Institute for Management (2005)

  • The Use of Testing Frequency for Improved Performance in a Marketing Course in Journal Of Education For Business (2005)

  • Ad and Brand Attitude Formation in Transitional Economies in International Journal Of Business Disciplines (IJBD) (2005)

  • An Examination of the Antecedents of the Consumer Make-or-Buy Decision in Journal Of Marketing Theory & Practice (2005)

  • The Effects of Ethnocentrism and Economic Development on the Formation of Brand and Ad Attitudes in Transitional Economies in European Journal Of Marketing (2005)

  • Attitudes Toward Advertising: An Examination of Transormations During Initial Stages of Economic Development in Atlantic Marketing Association (2005)

  • An examination of domestic purchasing behavior in a high growth transitional economy in Marketing Management Association (2004)

  • How Prepared Are Marketing Students for the Job Search Process in Journal Of Marketing Education (2003)

  • Incentives for Industrial Sales Personal: An Empirical Examination of Compensation Attributes in International Journal Of Business Disciplines (IJBD) (2003)

  • Factors underlying domestic purchase behavior in transitional economics in European Applied Business Research Conference (2003)

    • Awards Received:

  • Award: American Marketing Association, Colorado, Gold Peak Award Placed 1st regionally in the AMA Colorado annual Peak Awards-Student Category(2007)

  • Award: American Marketing Association, Colorado, Silver Peak Award Placed 2nd regionally in the AMA Colorado annual Peak Awards-Student Category(2007)

  • Honor: MCB, UNC // Wells Fargo Bank, Wells Fargo Professor of Marketing(2007)

  • Honor: University of Northern Colorado, UNC Distinguished Scholar(2006)

  • Honor: MCB/University of Northern Colorado, MCB Scholar of the Year 2005(2006)

  • Honor: MCB, UNC // Wells Fargo Bank, Wells Fargo Professor of Marketing(2006)

  • Award: American Marketing Association, Colorado, Students placed 4th, 5th and 6th place in AMA peak awards competition(2006)

  • Award: American Marketing Association, Placed 1st regionally in the AMA Colorado annual Peak Awards - Student Category(2005)

  • Award: Direct Marketing Association ECHO competition, Semi-Finalist - top 10% in DMA Echo Competition(2005)

  • Award: American Marketing Association, Placed 2nd regionally in the AMA Colorado annual Peak Awards - Student Category(2005)

  • Award: Direct Marketing Association ECHO competition, Semi-Finalist - top 10% in DMA Echo Competition(2005)

  • Honor: MCB, UNC // Wells Fargo Bank, Wells Fargo Professor of Marketing(2005)

  • Award: American Marketing Association, Placed 1st regionally in the AMA Colorado Annual Peak Awards Student Category - Gold Peak Award(2004)

  • Honor: MCB, UNC // Wells Fargo Bank, Wells Fargo Professor of Marketing(2004)

  • Award: American Marketing Association, Placed 2nd regionally in the AMA Colorado Annual Peak Awards - Silver Peak Award(2004)

  • Award: American Marketing Association,, Gold Peak Award-Students placed 1st regionally in the AMA Colorado Annual Peak Awards - Student category - Gold Peak Award(2003)

  • Award: American Marketing Association, Colorado, Silver Peak Award-Students placed 2nd regionally in the AMA Colorado annual Peak Awards-Student Category(2003)

  • Honor: MCB/University of Northern Colorado, MCB Scholar of the Year 2002(2003)

  • Award: American Marketing Association, Colorado, Bronze Peak Award-Students placed 3rd regionally in teh AMA Colorado annual Peak Awards-Student Category(2003)

  • Honor: MCB, UNC // Wells Fargo Bank, Wells Fargo Professor of Marketing(2003)

  • Award: American Marketing Association, Colorado, Silver Peak Award-Students placed 2nd regionally in the AMA Colorado annual Peak Awards-Direct Marketing Professional Category (Competed against Direct Marketing Professional)(2003)

    • Bio: James Reardon is currently a Professor in Marketing at the University of Northern Colorado. Previously he taught at the University of Tennessee, in addition to University of Antwerp, University of Ljubljana, and KIMEP in Kazakhstan. His publications have appeared in the many of the top marketing journals, including the Journal of Marketing and Journal of Retailing. In addition, he has extensive experience at the executive level in business .